Building businesses with purpose, structure and long-term value.
My relationship with business began early, but the way I think about it continues to evolve.
Today, I am involved in a family-business group, building my own ventures, and learning how businesses can grow beyond their founders through better structure, stronger leadership and clearer direction.
Growth should create something useful.
I believe the strongest businesses do more than generate revenue.
They solve real problems, create opportunities, employ people, build trust and continue producing value over time.
The businesses I want to be part of should have that purpose at their core.
A business should become more valuable to the world as it grows.
From competition to collaboration.
The story of Abcon Group did not begin with a holding company.
It began with two competing businesses in the UAE market: Abjar Advertising and Concept Advertising.
Both companies became known for serving cafeterias and restaurants, particularly through menu design and related advertising work.
Abjar Advertising, led by my father, helped pioneer the use of photo-led restaurant menus in the UAE market, solving a simple but important communication problem between customers and restaurant staff.
In 2009, the founders of Abjar Advertising and Concept Advertising came together around a shared challenge.
Both companies depended on external printing partners.
Instead of continuing separately, they decided to collaborate and establish German Printing Press.
That partnership became the beginning of what would later evolve into Abcon Group.
One customer need led to another.
The group expanded gradually by staying close to the needs of the businesses it served.
What began around restaurant menus and advertising grew into printing, signage, packaging, manufacturing, interiors, F&B, branding, media, corporate services and travel.
where it began · german printing press
milestones on the way
areas of business today
- 200901 · printing
German Printing Press
- 201102 · signage
Signage expansion
- 201303 · packaging
Al Warka Boxes & Packaging
- 201504 · manufacturing
Alpha Pack Paper & Plastic Products Manufacturing
- 201605 · oman
Oman expansion
- 201606 · f&b · interiors
F&B and interior-related expansion
- Post-202007 · branding
Abcon Branding
- 202408 · corporate services
Concept Corporate Services
- 202409 · travel
Tour Point Tours & Travels
A growing business ecosystem.
Today, Abcon Group spans multiple industries supporting businesses across the UAE and beyond.
Its businesses operate across areas including:
Advertising
Branding
Printing
Signage
Interior fit‑out
Packaging
Paper and plastic manufacturing
F&B
Corporate services
Travel and tourism
Media
The common thread across these businesses is simple:
help businesses operate, communicate and grow.
From a collection of businesses to a structured holding company.
The next phase of Abcon Group is about structure.
Together with Shifaz, I am part of the next generation pushing the group toward greater organization, modernization and a formal holding-company model.
The long-term vision is to build a business ecosystem capable of supporting companies across multiple stages of their journey, from setup and documentation to branding, interiors, packaging, marketing, media and operational support.
The goal is not simply to own more businesses. It is to build a group that works better together.
My role is still evolving.
Today, I participate in strategic decisions across selected verticals and contribute to discussions around modernization and group transformation.
I am not involved in the daily operations of every company.
My role is increasingly focused on helping ask the larger questions:
- 01What should the group become?
- 02How can it be structured better?
- 03How can it operate beyond the founders?
- 04How can professional leadership and systems eventually strengthen it?
I expect my responsibility in that transition to grow over time.
A homegrown idea built around food we love.
Kukit began in Ajman in 2024 from a shared love for good food and the ambition to build an F&B brand of our own.
The concept was built around familiar favourites, casual comfort food and a simple goal: create a place people would genuinely enjoy returning to.
For me, Kukit also became one of my earliest hands-on experiences in building a consumer-facing business.
Kukit is currently paused while we rethink its next chapter.
The ambition remains to build a strong UAE-born F&B brand with the potential to grow into a multi-location business over time.
The next version will only move forward when the concept, operating model and brand direction are strong enough to support sustainable growth.
Consumer brands are where my ambition is heading.
Beyond the businesses I am involved in today, I am especially interested in building consumer brands.
F&B and retail are the spaces that excite me most.
I want to build brands people experience directly, businesses that can begin locally, earn loyalty and eventually scale across markets.
I do not know yet exactly what all of those businesses will look like.
But I know the direction.
Build locally. Earn trust. Scale with purpose.
What I want every business I build to carry.
- 01[ 01 / 06 ]
Real Value
Solve something that matters.
- 02[ 02 / 06 ]
People
Create opportunities and help teams grow.
- 03[ 03 / 06 ]
Trust
Build relationships that last.
- 04[ 04 / 06 ]
Structure
Create businesses capable of operating beyond the founder.
- 05[ 05 / 06 ]
Brand
Build something people can recognise, understand and believe in.
- 06[ 06 / 06 ]
Longevity
Think beyond the next quarter.
I am still learning what kind of businessman I want to become.
What I know today is that I want to build businesses that are useful, trusted, well-structured and capable of lasting.
- Some will come through the family-business journey.
- Some will be ventures I build from the ground up.
- And some are still ideas waiting for the right time.