From one logo to a group-wide growth partnership.
Our relationship with Trus Holding began in 2022 with a single logo project for Truslink Stores.
What followed became one of the clearest examples of how strong work and long-term trust can gradually expand the role you play in a client's business.
The relationship began through a referral to develop the identity for Truslink Stores.
The project was well received, and the relationship continued.
We went on to support multiple brands and businesses across the wider group through branding and identity projects.
The relationship developed further when we were entrusted with work connected to the Trus Holding corporate identity.
Several companies within the group had weak, fragmented or limited digital presence.
We supported the development of a stronger foundation across approximately 14 group companies through:
The work eventually moved beyond individual branding projects.
Today, Abcon Branding works as an extended marketing wing for Trus Holding and selected businesses within the group.
As the group expanded, different companies presented themselves differently.
Several businesses had limited digital presence, and the organization lacked consistency across how it communicated with customers, recruits, suppliers, employees and other stakeholders.
The solution was not simply more advertising.
The foundation needed strengthening first.
The first priority was helping individual companies establish stronger digital and corporate presence.
Websites, Google profiles, company materials and brand communication were developed with greater consistency across the group.
Once that foundation became stronger, the conversation could move toward group-level marketing and growth.
The work helped several group companies move from weak or limited digital presence toward a more professional and consistent ecosystem.
It strengthened how the organization presented itself to:
It also supported the development of a stronger employer-brand presence across the group.
The relationship kept expanding.
What began as one branding assignment developed into a broader, long-term relationship because the work continued earning trust.
My role evolved alongside the relationship.
I focused on staying close to the client, understanding the wider business, identifying where Abcon could contribute next and gradually moving the relationship beyond isolated creative assignments.
One of the most important shifts was recognizing that the group needed more than individual branding projects.
It needed a connected approach to brand, digital presence and marketing.
The Trus Holding journey reinforced one lesson for me:
Long-term business relationships are rarely created by constantly selling more.
They are built by delivering properly, understanding the client better over time and earning the right to take on greater responsibility.
The best business development often begins after the first project is delivered.
If your business is growing, repositioning, preparing for a rebrand or simply needs greater clarity around what the brand should become, that is usually where the most interesting conversations begin.