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Branding should begin before design does.

branding5 min read

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Illustrative photograph for the insight “Branding should begin before design does.”

Too many businesses begin branding by asking:

  1. What should the logo look like?
  2. What colours should we use?
  3. What should we post?

The more important questions come earlier.

  1. 01Why does this business exist?
  2. 02Who is it for?
  3. 03Why should someone choose it?
  4. 04What should people remember about it?

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Design becomes much more powerful once those questions are clear.

Muhammed Shafad

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