Many businesses confuse branding with visual identity.
A logo identifies a business.
A brand is the meaning, perception and trust that develops around it.
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A logo is what identifies you. A brand is what people understand about you.
brandingDesign becomes much more powerful once those questions are clear.
branding / businessBusinesses often consider rebranding because their identity feels outdated.
founder / businessA business often reflects the clarity of the person leading it.